Twitter is for losers, why should “I” use it?
I still have a lot of people that I talk with on a daily basis that don’t get Twitter. They either think it’s for losers, find it confusing or just think it’s plain useless. Last night I had a conversation with a Social Media Buddy of mine who works for, let’s call it a well-known media company and we discussed Twitter, Digg and the possibilities of where social news networks and social media in general are headed.
Now you don’t see me flashing around titles and sales pitches calling myself a social media expert or any of that garbage. These are just my opinions that should have a little merit since I have spent a lot of my waking moments on social media websites writing and syndicating content through and around these networks.
In addition to that introduction, I know, the display of this information isn’t pretty. If you want something pretty, go to TechCrunch, Mashable or Engadget. I relate this to my feelings as I have done with SEO clients, it’s not always about being pretty, it’s about getting the job done and providing valuable information!
With all that said, enjoy the voyeuristic pleasure of being inside my conversation, sounds like Twitter huh? I censored out some private references, changed my Social Media Buddy’s name to SocialMediaBuddy, but I have left most everything else in tact. I hope this helps convey why some of you on the fence should probably start actively using Twitter.
(Quick note: Some of you may be scratching your heads when you read this. Please understand that this discussion of Twitter is really from a PR, Internet Marketing, content distribution & syndication viewpoint. Twitter is wonderful for many reasons, this is one niche.)
ENTER SOCIAL VOTE REQUEST CONVERSATION:
(Censored Reddit Title / Reddit Link)
SocialMediaBuddy: thanks for the help Joel
Joel: Gotcha man.
SocialMediaBuddy: thanks man
SocialMediaBuddy: hey Joel may I ask for some Diggs?
Joel: F*** no, I hate digg.
Joel: I don’t use digg man. Period.
Joel: They’ve banned me twice when I had 69 frontpages so really, not going there anymore.
Joel: You’re promoting on Digg now too?
SocialMediaBuddy: all good
Joel: Tisk tisk, playing w/ the dying devil.
Joel: Sweet. have a good sleep yo.
Joel: Nah, LOL, I just hustle it a different way, I let it either go or not. Using Twitter a LOT… probably too much.
Joel: Maybe, but I don’t RT stuff when ppl don’t RT my stuff, so the answer is actually no UNLESS I find it good personally and worthy of people’s eyeballs.
SocialMediaBuddy: ah cool
Joel: Hehe. You crack me up.
Joel: I’ve pretty much got out of the “request hustle.” It just makes my day stressful.
SocialMediaBuddy: yeah I hear that
Joel: hehe, dang man… I totally have to agree. I had no clue they were making such an amazing Star Trek. …. by JJ Abrams. Damn!
(some private stuff censored here)
Joel: You can steal anyone’s followers, that’s the beauty of Twitter.
SocialMediaBuddy: yeah good point
Joel: I thought you might take a 2nd look…
Joel:Here’s an article I wrote on the GOOG and Twitter a couple days ago…
You don’t have to actually read it, but you might want to install the nifty little greasemonkey plugin.
SocialMediaBuddy: Levar Burton has 81,000 followers
Joel: Twitter levels the playing field. It brings equilibrium to the social media industry. It eliminates (for the most part) typical social media spam because it’s decided on a conscious decision whether you follow someone or not. If you can’t stand the person you don’t have to follow them. The true secret of Tweetdeck though, is that you can follow anyone and still filter them out.
Joel: Twitter frees information for all to see by removing stupid algorithms to decide, removing biased moderators to censor and allows the information to flow squarely on the merit of it’s true value.
Joel: Well the big examples are what’s made Twitter get to the point it is at today. Plane crashes, car chases, fires and disasters… these all have been covered and reached “breaking” status touching thousands of ppl in only minutes where on social media sites, it takes at least 6 hours.
Joel: I definitely won’t identify you!
Joel: That’s why a lot of social media addicts come to Twitter, however, Twitter will replace Digg without a doubt. Ends to a means. People come to promote their Digg stuff and then learn that Digg becomes old school when they see the instant exchange on Twitter. Digg will still have it’s place probably for the next few years but honestly…? It’s like an old stuffed animal in the attic.
Joel: Twitter can feed Digg though. You can still get your pageviews from Digg but Twitter will be the stream of information that flows into Digg’s crappy algorithm, bias, censoring and power users.
Joel: Let’s not jump to conclusions, I’m talking about a few years here. Digg is not disappearing, in the U.S. alone it still has 35.4 million unique views a month. Twitter itself only clocks in at 5.9 million unique views a month in the U.S. There is a major discrepancy here however. Twitter cannot be measured in the same context as an “old school” social media site because of it’s fantastic API and 3rd party products.
SocialMediaBuddy: tinyurl, etc.
Joel: Twitter doesn’t have a single frontpage. Twitter’s frontpage data is aggregated from hundreds of sources using hashtags, keywords, retweet statistics, power user mentions and link and source rankers. I haven’t come up with an accurate way to calculate Twitter’s reach yet… I’m sure at this point only Evan knows this information which is why he is so tickled when ppl ask about his business model and competition from other sites like Facebook.
Joel: My point is this, people often steal tweets on Twitter. If you have a great one, they will take your source link, remake a new link (another shortener etc) and Tweet it as their own or they’ll go to another social media site like Reddit, Digg, StumbleUpon, Mixx (you get the point)… then they submit or broadcast… but if you’re the source of information… all their theft is doing is promoting the source. So in this thought, unique content rules in the viral distribution model.
Joel: Facebook is making wonderful changes. They’re just proving that Twitter’s model is the future. Duplicating a business model is the best compliment one can have.
Joel: A good cover on how Facebook failed to buy Twitter can be found here: http://www.businessweek.com/technology/content/mar2009/tc2009031_743025.htm
Joel: Haha, no worries. See ya in Twitterville!
SocialMediaBuddy: OH wait – before you go….
Joel: We’ll talk about that another night!
Joel: Business intelligence, brand protection / promotion, brand surveillance and contextual sponsored integration (stealing from Google’s model with a most likely innovative twist).
Joel: You too. Night!