You’re NOT a social media expert, you idiot

Social Media ExpertAre you tired of hearing it yet? I sure am. It seems Twitter has fostered an extreme steroid fed bacterial growth of social media experts, social media gurus and super follower magnates. Unfortunately there isn’t much of an antibiotic floating around to separate the experts from the idiots. If you weren’t aware already, most of these experts are just idiots that have found a stool to stand on and shout their garbled rehashed crap they read from TwiTips.com and rewrote it on their own “pretty” blog.

I believe there are five different types of what is perceived to be social media experts. Please note: I’m excluding the idiots above because they’re not experts and they don’t need to be discussed, just ignored.

Type One: Authoritative Expert

Jimmy Fallon TwitterThis first type of expert has the lucky ability of transferring their authoritative status in their field over into the social media world. Basically, they are a high profile executive, someone famous, someone with a TV show, radio show, have written books and had them published or they were found dancing to some stupid song on YouTube. This is an authoritative expert because they are an expert and master in something else. People flock to them in social media because they are comfortable with the brand, the person or know of their accomplishments. Examples: @joelcomm, @guykawasaki, @jimmyfallon, @aplusk (Ashton Kutcher) or the Numa Numa Guy (he really could have done something with this mainstream popularity)

If you’re into search engine optimization or Internet Marketing you can liken this type to what is called PageRank. PageRank is essetinally a ranking number based on how many links a website has, making it an authority on the subject. Once again, these sites can just crap out content and have it rank well because the rest of their site already has a power authority that can not be obtained overnight.

Type Two: The Power User Expert

The Power User Social Media ExpertThis second type of expert has successfully climbed the social mountain of one social media institution and can generally transfer this power over to other social networks. Once one mountain is conquered it’s invariably easier to conquer the next. You will often find these power users have established a network of die hards, fans or people that just think they are the next best thing since sliced bread. Sometimes the fascination relates to a sort of fame but just a more “geeky” type of fame. Most of the time these power users follow an extensive list of RSS feeds or favorite publications (sometimes ones they’re getting a payment from) and faithfully submit stuff that catches their eye or fills their wallet. Now hold up, don’t get all pissy with me, I’m not saying all these guys are paid, that is certainly not the case, some of the top ones aren’t paid a dime and I’m certain of it.

Now this second bit of explanation is going to hurt a little more, so bear with me. A lot of these types of experts claim they know something others do not, they have voodoo sauce or they are just that good. I say that’s just horse shit. What these users have done is played the numbers game. Remember that they conquered a mountain before many? They were early adopters and were able to amass insurmountable numbers that are hard to fathom outside of the Internet. With this following they also are adept at using cutting edge content finding tools, errr RSS readers and aggregators / insider contacts, and definitely do have a feel for content their minions will clamor over.

A large percent of these users don’t create much content, they just scour top headlines and feed the masses with what is already popular or what looks like it will be popular, good content eye-ballers.

Examples: @zaibatsu, @mrbabyman/Digg:MrBabyMan, @msaleem/Digg:msaleem (Muhammad does create his own content too), BadWithComputer, @LouieBaur/Digg:LouieBaur, @stejules

The last sentence above is the most important to me in defining the third type of social media expert.

Type Three: Content Creation Social Media Experts

Content Creation Social Media ExpertsThe third type of social media expert is a studier of people, a voyeurist of social interactions, a trend follower and someone who knows how to work with stats, analytic programs and finding the correct timing and mechanisms to create and launch content tailored to the social world’s desires. This group of users are not famous and they are generally not power users but they still find a way to craft their content and get it recognized in the social media world. These users have either gained a respect extremely strong due to crafty social skills or have found a way to create effective content with mass appeal. An interesting example of someone who fits the crafty social skills model is a budding social media expert on Twitter. His name is Mark Murnahan @murnahan. What is interesting about Mark is that he’s not a power user but he still seems to harness the power of the retweet on Twitter. He is often ranked as one of the top retweeted people on Twitter but he maintains a fairly low follower count. This hints at a social media expert intelligence that is far deeper than controlling the masses but instead, effectively managing a tight nit group of users in a powerful way.

I have proven time and time again that I’m adept at creating content with mass appeal. For more stats please read my comment confession below. Sorry for the shameless self mention!

This type of social media expert can be a hybrid and obviously uses RSS feeds, top news headlines and great posts they have found to spread to the masses also. However, one of the unique parts of this type of social media user is that they do create content and aren’t just living off of everyone else’s content.

Examples: @murnahan, @webaddict, @mayhemstudios, @jessenewhart, @szetela, @fantomaster

Type Four: Natural Social Media Experts

Natural Social Media ExpertsThis fourth type of social media expert is in a way becoming a new breed of social media expert due to Twitter and Facebook. This user isn’t really focused on finding specific content and directing people towards news, articles or content driven sites but basically exude the defined properties of a social butterfly. They are generally fuzzy, loveable, nice, supportive and helpful and nurturing. Now that probably sounds a little over the top and surely every item doesn’t fit them all but I hope you get the point. These people are like that little Tony Robbins sitting on your shoulder. They provide that feeling of ghusto when you need it or they give you a positive vibe when you’re on emtpy. These users have risen to the top because they have great personalities and are excellent people persons.

Examples: @AlohaArleen, @BuzzEdition, @MariSmith

Type Five: Social Media Salesman

social media expertThis fifth type of social media expert doesn’t really care about participating socially and you can usually see that from their discussions. They’re often touting their next guru launch, recession eliminating product or some wonderful new voodoo product that will make you rich. These are pretty much just straight Internet Marketers. I am not saying they don’t create products of value, but not all of them do and it seems most of them feed off of each other. You’ll find them all talking about each other and stroking each others follower lists, email lists and they all speak about each other like Gods. It really gets quite old eventually. You can typically find these guys singing songs, pushing you towards squeeze pages or promising big convention parties that cost thousands of dollars. With that said, I’m not saying once again that they don’t sometimes put out valuable stuff, it’s just that this is their type of social media expertness. Just list building and hawking goods to be honest.

Examples: @masscontrolkern, @mikefilsaime, @ed_dale

This post was actually inspired by a blog post from Jay Fowler @silentjay74, a good Mixx buddy of mine. You can read his blog post titled – What makes you the “expert”. I can’t seem to reproduce the passion that this post sparked in me but what it really sparked was a social media confession. I’ll provide a quote of my comment in response to Jay’s blog post here:

Hey Jay, this is a really good post touching on a growing issue. Why this is a growing issue, I have no clue. It’s sort of like bullies in High School, if they’re ignored they die off, if they are talked about and lauded by others, they seem to grow into cult status.

A social media expert in my opinion is completely different than what everyone thinks one is and I would be slaughtered for all the rules everyone says you must follow to be an expert.

One constant drivel of information about “good social media” people is that they can NOT only submit their own content. I personally think this is just bullshit.

A true expert in my opinion would be someone who creates all their own content, whether it’s for a client or not and submit it into the social media world and gets top rankings and wide exposure every single time. This to me would prove a strong knowledge of what people want, what people like and what WORKS in social media.

On Digg I had 44 front pages and the big secret is, they were ALL my own content and blogs.

Same with Mixx, almost all of my populars / front pages were my own content. Now on Mixx I operate a little differently and will gladly submit content from friends I respect.

My original purpose was strictly for historical and analytical reasons. When I had a percentage rating of successful front pages on Digg that was a very PERSONAL number. When removing my early Digg experience my successful frontpage percentage of my own content was around 90% FP. I know of not one social media “expert” that can say the same.

I know I’ll be hated for revealing this “secret” but everyone is an idiot if they can’t look at my submission histories and see the reality on their own.

So this brings me to being a social media expert when you’re slinging around content from frontpage publications, major news media outlets and mainstream media productions… does that really make you an expert? I believe it does not. How hard is it to look at RSS feeds and headlines all day long and submit them and get a front page or mass syndication? Pretty damn easy if you ask me and any gerbil with a clicking finger can do it.

What makes a social media expert? Results. Period. That’s it.

Joel Mackey
- webaddict

P.S. I operate on Twitter completely differently, I think it’s a very different animal and I use my credibility to RT posts and in effect I am putting my name behind those as well. It seems more purposeful to me to participate in the 2 way submission process.

Some will look at me in disgust and say how does your method equate to social? My method equates to social because I support good content, I constantly monitor the networks and vote or RT or Stumble content I feel is valuable. This does NOT mean you have to personally submit it. I feel bad because so many people will hate me and my view, but really, it doesn’t matter because they don’t have a clue what an expert is anyway.

Yes, you read that right, according to everyone’s Social Media Rules they often state, I just committed social media suicide. I revealed that all of my Front pages on Digg, Mixx and other sites were ALL content written by me and put on blog properties that I run. However, as I mentioned in the comment above, it’s just horse shit to say that you can’t be successful doing so. I also don’t believe this eliminates the social part of social media. What I really believe is that it shows an even more refined expertise that is not just slinging around mainstream media links or popular blog posts and submitting for a popular. Instead it takes a fine skill to study the trends and produce content that people want to vote for and pass around. Most social media experts you’ll find will state you can’t be successful if you self submit. Obviously that isn’t true so I’d really like to see this myth go to the dogs!

I personally believe that someone that can research a trend, create the content, syndicate that idea and generate successful exposure and reaction from the social media community has more skill than someone submitting twenty things a day they didn’t even write. One is like gambling, the other is a steady precision game that is focused on a particular goal. What do you think?

Well, there it is, practically a blog post all in itself. So let’s sum up all this information to a simple idea. If you find yourself being told by a social media expert how great they are and listening to their long winded theories, ask them or yourself this: Do you have results? Do you have proof of something going viral? Do you have frontpage data? Do you have traffic numbers or analytics proving the spread of your ideas and information? With the incredible growth of these “experts” most of them won’t have much. Their number of followers doesn’t mean a dang thing. If anything, you can guage their engagement values on Twitter by using a site like: www.twitalyzer.com Now if you’re looking at a user like Muhammad Saleem (msaleem) or Reg Saddler (zaibatsu) their value is undisputable and you don’t need to question whether you’re dealing with an expert. But some of these people are so far from experts it’s getting just silly to see their over inflated titles.

BOTTOM LINE: What is a social media expert? Proven results. See above for a more detailed explanation!

Let me know if you have any question by either leaving a comment here on the blog or dropping me a DM or @ message on Twitter over @webaddict.

Peace, Love and Chicken Grease,
- webaddict

webaddict

If you like this article, Tweet this message to your Twitter stream. :)

RT @webaddict You’re NOT a Social Media Expert, You Idiot! http://cli.gs/AjhjvL #sm #socialmedia

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215 Responses to “You’re NOT a social media expert, you idiot”

  1. stejules said:

    Thank you so much for mentioning me:

    “Type Two: The Power User Expert

    Examples: @zaibatsu, @mrbabyman/Digg:MrBabyMan, @msaleem/Digg:msaleem (Muhammad does create his own content too), BadWithComputer, @LouieBaur/Digg:LouieBaur, @stejules”

    and thank you very much for the value you share with us.

    Great read!

    Cheers

    stejules

  2. zaibatsu said:

    I gave you massive RT lvoe on this one even though you dissed my and my posse. That how I roll and believe it or not, we do rule the night.

  3. Ron Davies said:

    Well, that’s that then.

    The kettle is black, and the pot is black.

    The spade is obviously a spade, and the fact of the matter is, we need to qualify what a social media expert is.

    I would hazard that it is an expert on social media, not just someone with notoriety, correct?

    That being said, celebrity is indeed its own virtue, and as you point out carries significant clout socially.

    Frank Kerns points this out, and he would never claim to be a social media expert, nor would Mike Filsaime, though they are unquestionably experts in their respective fields.

    So, who is a social media expert, and even more importantly, who cares?

    I know plenty of experts in my field that are business flops, and unable to carry on an intelligent conversation.

    I know novices in my field whom are far from experts that make well over $1,000,000 a month and have throngs of people gushing with respect for them.

    So I have to wonder what is the real value of social media “expertise” anyway?

    Maybe this is the wrong argument altogether.

    Maybe we should be looking at who is expert enough to qualify expertise? LOL

    Great article.

    Many truths ;)

    Ron

  4. Brett Borders said:

    This is a great post with some solid archetypal insights. I’m subscribed for more.

    As a content creator type, I call the power users “button pushers” in my own lexicon. People who are really, really skilled a going through tons of feeds and constantly keeping relationships stoked with hundreds or thousands of people. I find it to be very wearing to deal with thousands of feeds and users in batches… but some people are naturals at it.

    All these parts of the puzzle make up the social flow and all these people important! Including the fake experts who help people learn respect for the real experts you’ve listed.

  5. Prokofy Neva said:

    Did you find what “results” would actually be if you had a “successful marketing campaign” on Twitter?

    Then we can backtrack from that definition to evaluate all the experts.

    And no fair saying “awareness reading” or “engagement with the brand”. I mean selling widgets.

  6. joelmackey said:

    @stejules You’re very welcome. You’re a social media rockstar in my mind. :)

    @Zaibatsu Thank you Reg. Reg is obviously a stand up guy. I didn’t diss him too much, honestly, I bow down to his social media prowess. I really respect these guys, they’re truly what makes all the content you see fly by the screen. Thanks for being so neutral. You are the man.

    @Ron Wow, great comment too! You certainly hit the nail on the head. It’s hard to decide who is expert enough to qualify expertise. This is just my opinion and I’m not really making claims, I have just had a view on the industry for a very long time. You’re definitely right Kern and Filsaime are experts in their “category” and that’s undisputable. I just needed people to put in the category that people could identify with. :) I think the problem with defining an expert is that we can’t but I took a stab at the ones that were and tried to make a definition of the ones that are, at least in social media.

  7. joelmackey said:

    @Brett Borders Thanks for the compliment. I would have to stay away from the term, “button pushers” but it’s an interesting take on it. You are spot on that all parts needed but I never thought about the “fake experts” being needed. LOL, great point! People like Zaibatsu are definitely naturals at handling massive amounts of information – human computers. :D

    @Prokofy Neva I didn’t specifically touch on only Twitter. The article was meant for the entire social media spectrum but I did only refer to users mostly through their Twitter / Digg profiles. I think you’re missing the point (but just a little). A “successful marketing campaign” is exactly what the client or creator designed it to be. So it could be awareness reading, engagement with the brand, visitors etc. Now if you’re looking at one aspect of social media success – selling widgets – there are some that do it effectively in the list above. Mike Filsaime just relaunched his Butterfly Marketing Campaign successfully and also utilized social media. Selling widgets is a big open pile of shit too, could be ad spots, consultations, sponsorships, interviews, free promotion, easy dates or simply selling something physical as it seems you are referencing, “selling widgets.” Thanks for your comment, good stuff!

  8. Alister Cameron // Blogologist said:

    Bloody good post, Joel.

    Maybe one day you and I can qualify to get in these lists :)

    Cheers,

    -A

  9. Brett Borders said:

    I’m not saying power users are ‘mindless; button pushers…. I could see how that could be totally misinterpreted as pejorative… but I’m referring to the sheer volume of clicks and connections some of my friends make on a constant basis:

    Digg, Digg, Digg, Digg, Digg, Digg. Follow, Follow, Follow, Follow, Follow, Follow, Follow. RT, RT, RT, RT, RT. Shout, shout, Shout, Shout. Copy. copy. Copy. Paste. Paste. Paste. Pase. Approve. approve. Approve. Ignore. Ignore. Ignore. Block. Block. Block. Block.

    The best power users have mad manual dexterity and multi-tasking skills. Almost trans-human reading comprehension and filtering skills.

    I guess we all click a lot of buttons no matter what our type.

    One guy who is really well-rounded in Maki @ DoshDosh. He’s all over your map – good at most of it – and doesn’t fit neatly into any of the stereotypes.

  10. Krystyn Chong said:

    interesting read, joel. I’ve been observing, participating, working and consulting in web community since 1996. It ties into social media w/o the viral aspect, though it does apply.

    I think the category “Nobody User who Knows It All” was left out. And file that nobody, @krystynchong right under it. ;)

    respectfully,
    if you know me, you love me.

  11. SharonLD said:

    I’m glad this wasn’t another ” these are my Twitter rules for following” posts. Interesting whether you agree or not.

  12. Sheree Motiska said:

    That’s the fun of social media, it takes all kinds of people to create a community. What if we all just posted our own stuff and never gave credit to others where credit was due? We’d all be sitting around listening to ourselves and reading our own stuff.

    I love to create my own content, but must admit I’m very shy about sharing it for some reason. Therefore, I’m more of a social media chatter box. Once people get to know me, they seem to say “hey, I liked your post/video/etc. about _____ and I didn’t have to “toot my own horn” because it makes me nervous.

    I also like to read A LOT and yes, I subscribe to many RSS feeds. That’s because I don’t know all there is to know by any stretch and I think that my followers would benefit because it’s related to what I talk about.

    With this mix of sharing and discovering content and people who like to talk about the things I do, I find Twitter quite inspiring. When I see a particular subject or question on Twitter that I know I can add some of my own insights or opinions on, I’ll definitely have no problem posting my own stuff.

    I’ve found so much great content, learned so much about many things, and met so many interesting characters because of the wacky mix of personalities tweeting their hearts out in all in their own ways.

    Depending on a person’s goals, there is probably a perfect “expert” or “inspiration” for anyone wanting to make the most out of their experiences on the social web.

    @web20empire

  13. jon said:

    Interesting classification.

    Did anybody else notice that this list is virtually-all-male?

    Except of course for the “fuzzy, loveable, nice, supportive and helpful and nurturing” category, which is all women. Huh. What a coincidence.

    jon

  14. Patrick John OMahony said:

    Good thought piece.

    But, in my poor head, it needs time think about it.
    -
    I need time to read and re-read it.

    Good item to same and come back to.

    slow thinker. patrick John pomahony2@gmail.com

  15. Shailendra Dubey said:

    It is true that social media is necessary in now a days, but i have seen that many peoples uses social media for abusing the websites.

    Few peoples use SMM for promotion

  16. PennySue said:

    I believe if social media interactivity can be good, but in some cases can be abused. Having a new social network site, we hope generate a good group for the purpose of sharing their goals in life, sharing their experiences and helping each other get through the challenges met along the path of success. The fun part of social interactivity you get to know people all over the world, making new friends, learning from them as they learn from yourself.

  17. Pramit J. Nathan said:

    Joel,

    Your article meets the R4 factor of a powerful article: Use the right words to name the right people to address the right topic at the right time.

    Had this article not been so blatant in its approach, it might not have the same impact. My heart reaches out though to “The Power User Experts” who I felt got the raw deal. If nothing succeeds like success, then their follower base is enough evidence of their expertise. Their role in social media achieving the tipping point cannot be undermined. While some create others disseminate. They are the channel between the manufacturers and the consumers while being the biggest consumers themselves. I think its too early for disintermediation in the social media, dont you?

    My congratulations for a highly engaging post.

    Best,
    Pramit

  18. joelmackey said:

    @Alister I really appreciate that. Thanks, soon you’ll be on the lists just keep pushing ahead.

    @Brett Borders You would be correct not to term the power users as “mindless button pushers.” I was really only trying to raise hairs to discuss the issue. The Power Users are what makes social media news reach the masses in reality. I was being an ass when I made it seem so trivial with some of my comments. You definitely hit the point when you stated, “we ALL are clicking a lot of buttons.” Looking at a power users it’s incredibly more than click buttons, just trying to rattle some cages. Oh yeah, BTW, Maki – DoshDosh, top of the shelf and you’re right, hits most of the categories.

    @Krystyn You got that right. With my slightly asinine post you would have thought I was saying any of the users I mentioned, including myself, might have all the answers. This was clearly not my point. The one category we ALL belong in is certainly, “NO user knows it ALL.”

    @Sharon thanks, that was the point, to get people interested and thinking about the issue. :)

    @Sheree web20empire You really make some great points in your comment. I hope you don’t believe my point is that everyone should submit all their own content. The wheel would grind to a halt at that point. The beauty of social news is that sharing, voting and commenting is a way of “submitting” your weight and credibility behind posts, submissions and content. My personal view is that most of the time this completes the circle. As I noted however, I view Twitter and Mixx differently and operate on a 2-way street. If you take note, you’ll see I’m rated as one of the top generous people on Twitter rated by Twitalyzer.com. I believe in sharing others content. With that said, you made an EXCELLENT point that for each and every person there is a different “type” of expert for that niche, passion or desires. I completely agree. Everyone is an expert in their own corner.

    @jon Spot on! This shows an error in my analysis. I haven’t done a good job of finding the female contribution to the categories I presented. If anyone has any to add please send them to me on Twitter, in comment etc. We need more females to be represented outside of the Natural Social Media Experts.

    @Patrick Thanks for reading, hope to have your complete comments later.

    @Shailendra Not sure I’m getting what your point is or maybe I just don’t agree.

    @Penny You’re spot on on that, the fun part of social media is you get to meet people from all over the world. I love this aspect and I’m constantly thrilled to meet people form parts of the globe I’d never get to experience. :)

    @Pramit I think you hit the NAIL on the head. Really what I was trying to was wake people up out of their slumber and engage people. You’re exactly right with your explanation of “The Power User Experts” getting the raw deal. They don’t exactly deserve it because they do provide “the channel” as you put it. Your comment is above par and deserves to be features as exactly what this post is supposed to make happen, a DISCUSSION of the truths in social media. I don’t believe I am the one of truths but wanted to engage smart people as yourself to bring the value of all aspects of social media to the forefront. Thanks for your insightful post. :)

    “While some create others disseminate.” – YES! So right, this is why honestly, as this post did not convey, I respect and honor the people I work with (power users). I apologize to everyone for the negative tone my post had. Sometimes I’m good at writing with mad passion but can make the facts fuzzy. That part quoted is extremely important.

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  20. Mark Essel said:

    Interesting categorization of the social media stew. Much thanks for sharing your perspective webaddict. Always look forward to enjoyable articles like this.

  21. SilentJay74 said:

    Joel,
    First off, thanks for mentioning my post on Juicysnake. Second, Damn dude, this post blew mine out of the water. Looks like I did touch a creative spark in you. I know you said you were going to do a piece that resembled mine, but maaaaannnnn, you really dove into detail. Loved your post dude. I am just waiting for the day when the so-called experts realize they need to do one seriously important thing in Social Media, KEEP IT SOCIAL.
    I see so much garbage traffic of people using Social Media to shout their own agenda, and it pisses me off.
    I am less likely to click a link for someone who does not engage me or share content other than their own.
    To many people think that because they have accounts on sites, that they are experts. To me that mentality is like telling people you are a web designer because you can copy a Myspace layout code on change a background.
    Pfffffft.
    Again brother, great post! See you on the field!

  22. Tu NO eres un experto en social media said:

    [...] You’re NOT a social media expert, you idiot, maravilloso texto escrito por Joel Mackey (@webaddict) que llora y patalea por ser traducido al español, que deja en evidencia a todos esos auto-declarados consultores del social media PR emprendedores dospuntocero. ← Anterior | Inicio Comparte esta anotación Imprimir [...]

  23. Tu NO eres un experto en social media : Blogografia said:

    [...] You’re NOT a social media expert, you idiot, maravilloso texto escrito por Joel Mackey (@webaddict) que llora y patalea por ser traducido al español, que deja en evidencia a todos esos auto-declarados consultores del social media PR emprendedores dospuntocero. [...]

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  25. stuartflatt said:

    Great read, didn’t click on the link for a few days as I thought it ‘was another one of those’ but a different look on the whole social media / network shenanigans.

    stuartflatt

  26. Susanne said:

    What genius. First you dis the ‘SM experts’ by giving them a virtual bitch slap and when they call you out on it you tell them it was a love tap. They believe you, forgive you, then tweet it all over the twitterverse. They are also among the believers of the ‘any publicity is good publicity’ adage. If that was your goal then you have met it with aplomb, and deserve many congratulations. I applaud your testicular fortitude.

    Have a great day

    Susanne

  27. Bo Tipton said:

    Great post. I was told a long time ago that if someone is an expert they do not need anyone to tell you they are their results will show it.

    Unless I am mistaken saying, “Look at me I am an expert because of the followers I have”, does not make it so. It just shows they are very good at pushing the right buttons or are very successful in another arena.

    Thanks
    Bo Tipton
    The Ornery Marketer

  28. Patrick Boonstra said:

    i’ve recently realised the term ‘Expert’ is of no value. Who decides if someone is an expert? can you decide yourself, or is it in the eye of the beholder?

    I currently determine:
    - experienced (you’ve ondergone something and have learnt from it first hand; could be usefull for someone else)
    - interested (you like to be/keep yourself informed, but it’s not a must).
    - professional (your experience is valuable enough for others to ask money for reusing it (in a new context)).

    very much inspired by the guys from Winkwaves, who are amongst the thought leaders in the Netherlands.

    PB

  29. Bronson said:

    Very good post and good summary of the types of users. It’s amazing how with every new revolution, comes a new kind of spam.

    This list definitely highlights a few thing that I do not want to become.

    There are way too many so called expert life coaches, internet marketers and social media experts who are peddling low grade silicone snake oil to the gullible masses and taking them to the cleaners – resulting in a situation where many people view internet marketers as a bunch of spamming a’holes who add no real value to the conversation.

    These are the kinds of people that make me want to remove the words seo, internet marketing and entrepreneur from all my profiles because of the bad vibe they create.

  30. Michael Rener said:

    Yes this is funny. Just like any other filed there are always “experts” that get trodded out to show their lack of depth and knowledge.

    Forgot one type:

    The pretentious fools who don’t realize that New Social Media is just the same as the old BBS’s, forums and old media with better technology.

    Mahalo.

  31. Sherra Scott ~ Virtual Assistant said:

    Just another reason I will not refer to myself as an “expert”. Social media is constantly evolving and I really think all anyone can do is learn as much as they can and share that knowledge with those who don’t know it already. If you can make a living off of teaching what you know to others, more power to you.

  32. Oliver Feakins said:

    Your right. Everybody is an expert when it comes to social media marketing. It’s too bad there is not a standard certification or test one could do to separate crap social media firm from good ones. Great Post.. Keep em comming!

  33. David Megginson said:

    This is a great overview of the different kinds of participants on sites like Twitter.

    However, I think you’re confusing “expert” and “participant” — think “coach” vs “player”. An expert is someone who studies an activity and advises people on it; a participant is someone who is involved in it. The two require entirely different sets of skills, though sometimes you might find both sets in the same person. Think of it this way: does every baseball MVP automatically make a good coach, and does every good coach have to have once been an MVP?

    I agree that most so-called social media experts are full of BS (after all, “social media” is a BS term in the first place), but you can’t assume that being a top-100 Tweeter makes you an expert on Twitter, any more than being an expert on Twitter would make you a top-100 Tweeter.

  34. Share Results Blogs » Blog Archive » Real Social Media Experts said:

    [...] OpenPressWire recently posted a really comprehensive post on 5 kinds of actual social media experts. By profiling these 5 types of social media savants, the post really helps you separate the actual [...]

  35. CrabbyGolightly said:

    Thanks for the delineation. I always thought ‘social media’ expert just meant poseur/climber/salesman/braggart/charlatan/web addict. Now I know the difference! Thanks for setting me straight, seriously.

  36. Liz said:

    I’m a social media swimmer.

  37. Chris Lake said:

    Nice post, well worth the read.

  38. Tyler Hurst said:

    Only time I’ve been accused of being an expert is when a client is mad at me. The accusation that I knew what I was doing hurt more than whatever they were pissed about.

  39. Patrick Boegel said:

    Good read, but I have to say is anyone surprised that people are quick to make claims within the Social platforms of their expertise? Is this any different than someone who is excessively bold in the language of their resume or cover letter?

    Perhaps I am being naive but it seems rather obvious to see the flowers from the weeds, and frankly even when I do on a platform like Twitter, I will still play with both entities to see what they are really about.

    It is generally apparanent to me though in just spending a few months on Twitter and engaging more in the last six weeks that people who say who they are rather than what they are experts in are more informative and helpful, vs. information spam.

  40. Tim Andren said:

    Those who throw the ‘expert’ term around in a growing field is wrong. Social media is understood best by those who understand marketing, communication, group psychology, and web technology. There are very few of these people in existence.

  41. Shama Hyder said:

    1st time to your site- and I like it!

    In my eyes, an expert is not a know-it-all. In social media (and MOST other fields) there is no end point of knowing it all.

    This is generally the criteria I use to determine “expertise”

    - Do they walk the talk? Have a blog? Get comments? Followers? Community? Speak on the topic? Content?

    - Do their clients and colleagues respect them as such?

    - Do they keep up with the trends? (Staying on the cutting edge = expert).

    I’d also add that there are some who have cross over appeal – especially 3 and 4. Those who create content and community.

    I think I sense another post. = )

  42. Brady J. Frey said:

    I’ve always enjoyed making fun of those that have to put expert in their bio – in the real world, it’s always a red flag to see that type of pitch… or the need to pitch it! Thanks for the honest article:)

  43. John said:

    Nice link bait

  44. Tu no eres un experto en Social Media, idiota! said:

    [...] Tu no eres un experto en Social Media, idiota!openpresswire.com/twitter/youre-not-a-social-media-expert-yo… enviado por Facso [...]

  45. Tim Andren said:

    Social media ain’t what you think http://twurl.nl/1yzuhv

  46. Real Social Media Experts | Affiliate Marketing | Affiliate Networks said:

    [...] OpenPressWire recently posted a really comprehensive post on 5 kinds of actual social media experts. By profiling these 5 types of social media savants, the post really helps you separate the actual [...]

  47. Ximena Eduarda said:

    Just wondering how did the issue of who is and who is not an expert raise the eyebrows? Is it because there are too many already sharing the glory that should have been only for the ‘prestigious few’?
    I do not even make it into the ‘social media’ tag, so the ‘expert’ one is out of the question, but wearing the shoes of all those who are trying to ‘climb the ladder’ as they are described – once again resurrecting those hierarchical structures that take the few into unreachable spheres for the vast majority – I wonder what is the necessity to humiliate others in order to stress differences for ‘sacred cows’.
    Perhaps some think that it is a way to ‘teach’ others what is worth it and what is not, but then again that implies underestimating the capacity of people to discern who creates and who is a follower and who is just hanging into someone else’s fifteen minutes of ‘glory’.
    Thanks for your article.

  48. Soni said:

    The phrase “a tight nit group of users” in Type Three gave me a bit of a chuckle from the mental image it created of a closely-connected posse of louse eggs hanging out together in a bad hairdo, lol. And while in the given context this is not completely without merit as a description, I think you meant a “tightly-knit group.”

    That said, great article. Lots of stuff to chew on, thanks!

  49. News on Digg, Hiring Social Networking Specialists and More | Top SEO Writing Services said:

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  50. Online Marketing and Experts: Social Media Saavy | The Ocean Agency said:

    [...] media networks don’t actually know how to maintain a positive social media image. Or, as Open Press Wire so nicely put it: “If you weren’t aware already, most of these experts are just idiots that [...]

  51. Ed said:

    I too tire of “Social Media Expert” on too many shingles.

    Then again, some those you mentioned, actually are.
    The new and uncomfortable learn from them.

    Then again, by whose authority do you
    qualify your perception.

    Are all those millions of followers idiots you must save?

    Twitter is the easiest opt-out system ever.

    @Ed

    (not a social media expert. just an expert)

  52. ad w a r e » Blog Archive » You’re NOT a social media expert, you idiot • openpresswire.com said:

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  53. How to get Free Twitter Followers | Another Stupid Blog said:

    [...] of new followers be worth following back? Generally not. Wil this make me a social media expert? No. But hey, 5-10 extra followers for doing nothing is worth it to some [...]

  54. @ausi1 said:

    What makes a Social media Expert? I like you arguments but some how wonder how do you measure what an expert is.

    How much money you can make for Tweeting and Facebook? But isn’t this social? So money not in the equation is it. Its seem that I want to make money by showing you how to make money through a MLM program so every one becomes a social media expert. Problem with MLM

    Am I a social media expert who is studying the Internet as a degree in university. I don’t think so.

    Is Quality content Providers experts. Well if the craft yes maybe because they understand that by providing quality content is waht we all want for the internet, and I mean creators of content like Google , Facebook and MySpace. These are the experts as there numbers show. Everyone else is just trying to learn what these guys are doing,. Copy cat schemes seldom have the same impact.

    So all you self proclaimed experts when you reach the heights of Stardom where 100 million followers want your product then I will listen to you.

  55. Justin Brooke said:

    Dude I effen love you for this article… I’m am blasting this out everywhere I can.

  56. ubercool said:

    Joel:

    First of all, great post! I couldn’t agree with you more, even though I belong to one of the idiot groups you describe. ;)

    I want to retweet this but I think you should think about two things, because this is a superb piece of research and I don’t want anything to detract from its success.

    Run the story through a spellchecker, there are a lot of spelling errors, like “essential” in one of the first few paragraphs. Second, I think you should delete yourself from the story. Let readers decide for themselves where you fit.

    Great article and I will retweet,
    Michael :)

  57. Khayyam Wakil said:

    #welldone

    Calling people out, now that’s funny. Guaranteed reaction and not response :)

    I have to say that the numbers don’t always lean to the big fish. I’m just a little old nobody who just tweets a lot. And I’ve managed to rank myself in some pretty nice grouping with people who have 10x the amount of followers. Doesn’t mean that I haven’t worked hard and finding content that others don’t.

    Any idiot can wait for their RSS feed to refresh or go to popurls to find some content…. it takes a true dumpster diver to fish out the goods.

    I’m a definite Type 3 kind of guy. I could start rocking out stats that would make people cry. The only reason I rank so high in any ‘grading’ is because one fundamental guide… and that’s just to have a little bit of fun….

    Good on you Joel. A pleasure to get to know you through your wordsmithing.

    Cheers.

  58. Humor-crunch del viernes (I) PymeCrunch » said:

    [...] “Idiota, tú no eres un experto en Social Media” Para distinguir a todos los que ahora van presumiendo de lo que no saben…(en inglés en el original) [...]

  59. Todd I. Stark said:

    Interesting post. I’ll add that I think it is probably misleading to take the stance that social media is primarily about information and then try to categorize experts in terms of the kinds of information they propagate. I think of these categories mostly as preferences for particular styles of social networking rather than kinds of expertise.

    There is actually very little original information generated in social media networking if you analyze the content of messages. There’s lots of energy, but most of it is taking the same couple of messages and propagating them through the network, to evolve in various ways. People’s real life expertise rarely ends up in social media because of the limitations of the channels designed for attention rather than structured substance.

    For example, people have often argued that “Twitter” is a good medium for dialog. But when you look closely, what they mean by dialog is really just people exchanging snippets and phases. It is almost purely a gossip medium, with information thrown in here and there as spice. It involves fast thinking and lots of energy but not much structured information at all. If you’re lucky, some people will include pointers to something substantive in their phrases.

    Our species is entranced and engaged by gossip and lives largely through social imitation and contagion, so we tend to equate popularity with expertise. Social media expertise essentially equates to expertise at becoming popular through online technology.

    So while I like these categories seem largely superfluous to me as capturing “social media expertise” That’s just a matter of how good you are at getting attention using technology, which is technological marketing. Or writing about the theory of same.

    The rest of the category system sems to me to be a nice way of stating preferences for where we think the juicy gossip or the good information might be coming from.

  60. Clicknoise » Blog Archive » Friday Zeitgeist: GeoChat, Twitter filters, Street Hacks, Youtube FAIL said:

    [...] some social media hipster-whoreapp that does the same thing but makes us feel icky because of the fast-talking jerk who made it. Snarkiness. Mine. Srsly though, where would we be without fast-talking [...]

  61. John Koetsier said:

    Great post. There are way too many “experts” around who just created a Twitter page, put up 3 tweets, followed 5000 people, and are magic insta-experts.

    Stir and mix!

  62. Jess said:

    Good points overall but for such a web fanatic and expert – please remember the golden rule of moving .gifs. DON’T USE THEM IN AN ARTICLE PEOPLE ARE TRYING TO READ.

  63. Mikhail said:

    As a Newbie in the social media world. I honestly learned alot more things about social media just from reading this post and the subsequent comments that followed. I have gone through social media tips from guru stuff and honestly Im surprised that theres a bigger chunk of info I got from here.

    Bottom line: If you want to learn how to social media works
    look for people who really does social media right.

    Thanks for this, and Im subscribing to your blog. :p

  64. Andrea said:

    Well, this is a hell of a rant, with a strong dose of naming (and shaming) – and all the more entertaining for that. Don’t know that I’m in total agreement with all you say, but most of it hits the nail on the head.

    Great post.

    Andrea

  65. Ruth said:

    I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Ruth

    http://besttoddler.com

  66. jon said:

    Thanks for the reply about the gender imbalance, Joel.

    A few women on Twitter I see as social media experts: @PRSarahEvans of #journchat, @WomenWhoTech, @digitalsista, @blogdiva, @HumanFolly, @sairy, @ch3ryl, @MyrnaTheMinx, @PunditMom, @GloPan, @maegancarberry, @MediaLizzy, @pinkelephantpun, @nansen, @McCainBloggette, @CharleneLi, and @zephoria.

    Others?

  67. Jeb Dickerson said:

    The only true expert in this game is one who can connect authentically with others. That’s where this path should be leading us. Pushing other people’s information around the web, as a social media business plan, has no value. It’s just one big circle jerk and I cant bare to watch it any more.

    Tell me who you are, what you value, your hopes and fears. Say something that makes me question my assumptions and expand my respect for others individuality. Let me know you well, that I may better know myself.

  68. Arleen Anderson said:

    A) Your title is PERFECTION! Brief, Grabs, Humorous!
    B) Your “Schpeel” is well written with examples (which are arguable for controversial appeal), simply laid out, and great humor!
    C) I agree with Joel above (@webaddict on Twitter) It’s about RESULTS!

    Keep in mind that often results for a job well done is not seen! Belinda the “Good Witch” can wave her Social Media Wand and change the entire course of a conversation, schoold of thought, or buying pattern…

    It’s fun to be a “Good Witch!”
    Aloha and Mahalo!
    Arleen Anderson

  69. Sandi said:

    Great article full of passion and ranting. One area not covered with these experts was the follow-follow back debate. The big part of making an expert in social media is being social. I think that there really are two categories depending on what you want.

    1. Social media expert PROVIDER. These are the ones that have their fingers on a lot of very good information and share it with us. They probably don’t follow back because :

    a) They figure that they know more than us so we have nothing to offer.
    b) They are WAAAY too busy harvesting information to put out to talk to anybody.
    c) It’s an ego thing.

    2. Social media expert INTERACTER. These are the ones that not only have their fingers on very good information that they share with us but they actively engage themselves with their followers. They usually follow everybody back because:

    a) They understand that being social is all about connecting with people, not just information.
    b) They find more information in their stream as well as the web.
    c) They like people.

    Social Media Expert side note that may influence how you think.
    As I write this;

    John McCain follows 40 people & has 354,075 followers
    BarackObama follows 591,188 people & has 699,419 followers

    Now when President Obama hit the Senate floor and everyone was tweeting away no doubt somebody from his team was watching his stream. Maybe someone from Senator McCain’s was watching his trickle.

    Which one had a better pulse on how the nation was feeling?
    Which one has access to more information directly from the public, without even talking to them?
    Which one has taken a social media tool and turned it into a “ticker-tape” of public opinion and information?

    Something to think about, isn’t it?

  70. (Anti) Social-Lists 4/5/09 | (Anti) Social Development said:

    [...] You’re Not a Social Media Expert You Idiot – This article discusses how self-proclaimed experts are not experts and the different social media types that you will encounter on twitter. [...]

  71. Carla said:

    I tend to only follow type one and four social media experts. I am working on cleaning out my Twitter account of the type five folks for they don’t know the meaning of social networking and using Twitter. Thank you so much for this timely post; I will be back for more!

  72. Everyone is a Social Media Expert! | The Young Businessman said:

    [...] You can read more about the experts classification here. [...]

  73. TimPiazza said:

    This is a good piece of thoughtful writing, Joel. I don’t fit into any of your categories, as I couldn’t find one for aging technology professionals who have a half-clue more clue than the person in the next cubicle. :D

    Seriously, where’s the category for the people who just dig using social media tools to stay ahead of their clients, underlings, and competition? There are plenty of people who might be called a social media expert is because they have more practical experience than the other people in the room. When you look on Twitter, it’s the guy with 30,000 followers who’s the expert, but look almost anyplace else and it’s the one person in the room who actually uses Twitter.

    The trouble with this sort of analysis is that we’ve already seen the veil lifted, and we all know that if you can group all of the social media experts into big targets and hit them all with one carefully designed shot, you’re bound to get a reaction that generates a response, thus validating your credibility among them. I’m saddened to see the online community that I have appreciated for so many years decorated with too much cleverness and too little heart. Fortunately there are still places in the social media landscape that are unspoiled by marketeering. I’ll not reveal their name or place to preserve them.

    Tim

  74. Reviews of Twitalyzer | The Twitalyzer Blog said:

    [...] folks at Open Press Wire cited the Twitalyzer in a great post on April 2 titled “You’re NOT a Social Media Expert, You Idiot” pointing out that the number of followers a person has is a poor indicator of their clout and [...]

  75. » Taking Social Media Beyond the “Top 10 List” said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  76. Zaskoda » You’re A Social Media What? said:

    [...] settled on the title of “Social Media Expert” recently. Meanwhile, the title is being mocked in a few places. Here’s what I know about social media – it’s not likely, perhaps not [...]

  77. Andrew Davis said:

    Fantastic post. Completely agree.

    What i think is funny is hearing experts saying they have 20k views on youtube and a 15 yr old kid has a series from his bedroom with over 1 million and they dont claim to be experts.

    Great read

  78. Stuart said:

    “These users have risen to the top because they have great personalities and are excellent people persons.”

    I know for a fact that’s not the reason at least one of those people has the number of followers on Twitter that they do.

    It’s easy, and few of these articles about Twitter discuss it.

    1) Follow as many people as you can
    1a) Follow people who follow spam accounts – they’re sure to follow back
    2) Wait for them to follow you back
    3) Unfollow anyone who doesn’t follow you back after a day or so
    3a) Unfollow people following you if you think they won’t notice

    Lather. Rinse. Repeat. Use automated tools like Twollow and Twitter Karma to make it easier for yourself.

    The real trick is that some of the people that look like they’re following roughly the same # of people as the ones who follow them? They’re following a different set of people, waiting for the follow back. Having similar figures makes people think they’re a reciprocal Twitter follower… but they’re not. :)

    It’s all automated. You can pull 3,000 people a week with minimal effort, so it’s not surprising to see people with 50K+ followers now.

    Any sort of quality judgement based on the # of users someone has following them on Twitter is deeply, deeply flawed. It doesn’t mean you’re a social media expert – it means you’ve found a tool/system that will generate a lot of followers… and that’s it.

  79. Paul Dyer said:

    The best thing I’ve read in a long time… Depressingly accurate, but God it’s good.

    The only thing you have sadly missed is the Conference circuit… Because anybody who pays for an inner page ad in PR News is clearly a qualified social media expert to sit on a panel at the latest “How YOU can Become a Social Media Expert.. YES, EVEN YOU!” Conference …. And at the next one… And the next… And…

  80. Expertos y Gurús en Marketing en Medios Sociales | Marketing Hotelero, Marketing para Hoteles y Cadenas Hoteleras, Social Media Marketing y Turismo 2.0 said:

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  81. Patti Wilson said:

    You missed the subject matter expert of another subject who combines that and social media like
    @CareerTweet

    ….. not bleeding edge social media expertise but the benefits of the two worlds together to help people find something meangingful for themselves in this mass of idigital hyperbole

  82. Andrea Tannouri said:

    Hee hee! This post title was AWESOME and the post too long for me to really read but I loved what I skimmed from it!

    Thanks for writing, very entertaining.

    I fall into the “Natural” category myself though I don’t claim to be a Social Media Expert I do LOVE TWITTER.

    I doso like the warm fuzzy Tony Robbins description too, LOL =)

    @HolisticMamma @AndreaTannouri =D

  83. No eres un experto social, idiota* | QWERTY said:

    [...] unos días  (semanas en realidad) encontré @huasonic un articulazo sobre los supuestos “expertos” en material digital. Hubo partes que no compartía en [...]

  84. Shelly Kramer said:

    Joel,
    I can’t remember when I’ve read a blog post that I’ve enjoyed more. I’m so sick of people touting themselves as “social media experts” that I want to barf every time I hear the phrase. Like a commentor above, I believe that if you are truly an expert, you need not proclaim to people your prowess – it will be obvious. My experience with many so-called experts is that they’re ego-driven folks with swelled heads who forget that social media is about being social. That means providing content (original is always better)sharing ideas and relevant information, as well as engaging, socializing and possibly even teaching.

    I love your no bullshit attitude and tell-it-like-it-demeanor. I’m sure that often causes you to ruffle a feather or two, but it makes me like and respect you all the more.

    Great job – thanks so much.

    @shellykramer

  85. luciano ardoino said:

    hello
    I read your post and it is wonderful.
    Can I put it in my Italian blog ?
    thanks and best regards
    luciano ardoino

  86. luciano ardoino said:

    hello
    I read your post and it is wonderful.
    Can I put it in my Italian tourism blog ?
    thanks and best regards
    luciano ardoino

  87. luciano ardoino said:

    Sorry, my blog is…http://tuttosbagliatotuttodarifare.blogspot.com/

    Rgds

    luciano

  88. Mari Smith said:

    Ha – what a h00t of a post, Joel!! Quite the rant, but yes for the most part there’s a lot of truth to the whole bandwagon thing… which makes me a wee bit concerned.

    I’m all for people getting out there to help other peeps and there’s a vast range of experience and skill level. Those starting can certainly help others who are even newer to the social media game.

    What worries me though, is when there is a distinct lack of knowledge about best practices, etiquette, proven strategies, reputation management, tracking and monitoring results… the list goes on. Not only that, but to know that social media is just one piece of the marketing pie, not the whole enchilada. (oops, mixing my food metaphors here. lol).

    In any case, in all honesty, I am grateful to see my name on the Type 4 list – Natural Social Media Experts. Yep social butterflies are us. (And I’m a big Tony Robbins fan too!)

    For those who’ve read The Tipping Point by Malcolm Gladwell, I am a natural born Connector. I live for my peeps. I love to help the world … and I especially love to empower people using social media to fully appreciate how much of a difference we can make individually and collectively. You never know how much even one tweet can impact someone’s life. Aaah, there I go evangelizing my Tony Robbins style. LOL.

    But, here’s the thing – when you are doing what you absolutely LOVE with a passion, in fully integrity, with full authenticity, and you have other people’s BEST interests at heart, you cannot help but succeed wildly.

    Cheers
    @marismith

  89. Karri Flatla said:

    I’m in love.

    @karriflatla

  90. Hello world! « Everlasting traffic said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  91. Daily Links | AndySowards.com :: Professional Web Design, Development, Programming, Hacks, Downloads, Math and being a Web 2.0 Hipster? said:

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  92. You’re NOT a social media expert, you idiot openpresswire.com - Twitoaster said:

    [...] hours ago You’re NOT a social media expert, you idiot http://openpresswire.com/twitter/youre-n… [...]

  93. ml said:

    @ Patti Wilson, you’ve got to be kidding me

    Dude, great article. You left off a lot who bring the lolz including @brainsolis @parislemon @jasoncalacanis and so many more…

  94. RT @mayhemstudios You’re NOT a social media expert, you idiot via @murnahan @iamkhayyam.openpresswire.com - Twitoaster said:

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  95. Blogging for Bucks said:

    Your article completely leaves out people like me, the ones who know marketing because they learned marketing on other sites. I am not some world class famous person but I know how to market. The people who visit my website swear that each and every article I write (and I am not just re-writing crap I find on the net) is quality and original. I am successful not because I am bringing new information its because I test my information myself and if it doesn’t bring results, I don’t tell people of it. Where would you classify a website like mine?

  96. Michelle said:

    Who wrote this? It’s so negative and uncool.

  97. Twitted by socialmediamo said:

    [...] This post was Twitted by socialmediamo [...]

  98. Joshua said:

    This is a fantastic article. I wrote a very similar post a while back entitled “God Damn Fucking “Guru’s” but it did not get much traffic, but I think those of you here that liked this one, will like mine as well.

    http://www.joshuamurphy.com/?p=117

    Thanks..

  99. Twitted by katieatvistage said:

    [...] This post was Twitted by katieatvistage – Real-url.org [...]

  100. Mari Smith - Relationship Marketing Specialist » Blog Archive » Retweet Hijacking - What Would You Do? said:

    [...] I’m always upbeat, positive and focused on adding value. (My tweeting style has been described as the "little Tony Robbins on your [...]

  101. Twitted by ianscampbell said:

    [...] This post was Twitted by ianscampbell – Real-url.org [...]

  102. Lee Traupel said:

    Isn’t social media really just digital soup that has different flavors, with “today flavor” of the day driven by popular social mavens or celebritweeters? There is this level of it that we geeks can prognosticate about – then there is the practical effective, powerful level where real information is posted, shared, commented on in manner full of grace, good cheer, helpfulness, pay it forward karma, with a dash of economics thrown in. We all have to make a living unless we made a killing selling something to Google :-) Not me yet…great Blog article……

  103. “Please Retweet”, “Please RT” & “PLZ RT” please STOP! • openpresswire.com said:

    [...] You’re NOT a social media expert, you idiot [...]

  104. Twitted by the_bushman said:

    [...] This post was Twitted by the_bushman – Real-url.org [...]

  105. Tari Akpodiete said:

    you put Joel Comm in the wrong category, he rightfully belongs in “Type Five: Social Media Salesman” with Mike Filsamie.

  106. Twitted by vBSetup said:

    [...] This post was Twitted by vBSetup – Real-url.org [...]

  107. Chitikareview said:

    I learned that not all experts could all expound good ideas as well. Thanks for sharing those kinds, at least we all have the chance to compare those authors, making a fair connection between newbies and average ones. It is truly important for the experts to spread good contents, having both responsibility (authority model) and talent (power user) until the naturalist areas.

  108. So You Think You’re A Social Media Expert? | Getting Spotted said:

    [...] a fantastic blog post titled “You’re Not A Social Media Expert You Idiot,” Open Press Wire defines 5 unique types of social media expert including: The Authoritative Social [...]

  109. The Mechanics of Social Web Expertise: What Really is an Expert? | Case Insights said:

    [...] Mackey in his post ‘You are not a social media expert, you idiot!’, categorises five types of social media experts using criteria such as knowledge and usage of [...]

  110. The Social Media Schmoozer May Be a Shmuck said:

    [...] You’re NOT a social media expert, you idiot (Open Press Wire) [...]

  111. ForkBombr » Blog Archive » More on ‘Social Media Experts’ said:

    [...] Open Press Wire: Are you tired of hearing it yet? I sure am. It seems Twitter has fostered an extreme steroid fed [...]

  112. Edward Izzys said:

    Interesting!

    I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.

  113. Taking Social Media Beyond the “Top 10 List” at SEO Pro said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  114. Ronny said:

    Excellent article and very much true.

  115. Social media didn’t used to suck. Why the backlash? : Aaron Templer's blog | Branding, marketing, communications | Denver, Colorado said:

    [...] the backlash is in full swing. Spam is pervasive. Snake-oil salesmen are accused. Charlatanism warned. Value [...]

  116. You’re NOT a social media expert, you idiot • openpresswire.com said:

    [...] See the original post: You’re NOT a social media expert, you idiot • openpresswire.com [...]

  117. JohnONolan said:

    I don’t know why no one else pointed this out, but the blog is “Twitip” not “Twitips” and the link goes nowhere.

    Still I agree with the article, totally bored of the self proclaimed gurus, and work at home moms, and affiliate marketers etc etc etc.

  118. Michael Durwin said:

    It’s certainly true, what is in this article, unfortunately, like traditional media, it is focused on the drama of all the hacks claiming to be social media experts. Of course there are those that weren’t mentioned: actual social media practitioners. These folks have been using social media as a promotional channel for brand communications and promotions since before the term social media existed. Yes Sally, there was social media before MySpace. It was called forums, newsgroups, email.
    It has been frustrating for someone who has spent almost 15 years doing this, that everyone with a Twitter account and a Facebook fan page for their company talking about “the conversation” is claiming to be an expert. Hell, I’ve been using Photoshop that long and don’t consider myself an expert, and that’s only software, not the amalgamation of user behavior, communication, marketing, and technology.
    It’s almost laughable when a 20-something fresh out of University tries to talk me to school about how social media should be used, that they believe that word of mouth is anti-democratic, and that it’s not a marketers job to sell their brand’s services and product. Ah, the innocence of youth!
    Show me someone with a few major case studies behind them showing REAL ROI, and I’ll show you someone who doesn’t consider themselves an expert, but is on their way there.

  119. The Social Media Idiot said:

    Here’s a Slideshare presentation that will interest you: “An easy way to tell if you’re a social media idiot”

    http://www.slideshare.net/socialmediaidiot/an-easy-way-to-tell-if-youre-a-social-media-idiot

    Enjoy!

  120. Miguel said:

    Great and fun article to read. Social Media is just new to this poser game. I’ve seen it all the time in Software Development & IT Support. People claim to be experts, gurus, industry leaders, and yet the produce junk in terms of their output and stability of the platform. The only difference is with social media, these posers can hide a bit better. I assume the next medium will be filled with these so called experts too.

    Nice read,

    Miguel

  121. Tú NO eres un experto en medios sociales, idiota [ENG] said:

    [...] Tú NO eres un experto en medios sociales, idiota [ENG]openpresswire.com/twitter/youre-not-a-social-media-expert-yo… por RamSys hace pocos segundos [...]

  122. ¿Cual es la diferencia entre un experto en redes sociales y un idiota? | Viralogía said:

    [...] Los 5 tipos de expertos en redes sociales, en el Open Press Wire [...]

  123. The Affiliate Marketing Undergrad» Taking Social Media Beyond the “Top 10 List” said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  124. Social Media Strategy – Have One? | Bill Byrne said:

    [...] now, it seems that there is no shortage of “social media experts” out there. It’s so popular, I expect a new event to be added to the X Games… EXTREME [...]

  125. Social Media Experts « Powered By Dan! said:

    [...] not the only one to have ever said this.  Open Press Wire has a great article about it as well. [...]

  126. Taking Social Media Beyond the “Top 10 List” | Need A Job? said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  127. Affiliate Sixth Sense - Converting 1 In 7 At Launch! | 7Wins.eu said:

    [...] 11 Tried And Tested Strategies To Market Your Ebook123 Power System Team Update – Postcard Profits | 1-2-3 Power System Review » Blog Archive » It’s like you saw me naked and I asked you to tell me what you thought… You’re NOT a social media expert, you idiot • openpresswire.com [...]

  128. The Best Of The Best: Facebook Marketing | KRISTY BOLSINGER said:

    [...] I had originally thought.  Unlike Twitter, there aren’t an overwhelming number of “social media experts” offering up their sure fire way to “master” the site.  What I did find though [...]

  129. Taking Social Media Beyond the “Top 10 List” | Peer Marketing Group said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  130. shawn said:
  131. Social Media Expert. Best post i’ve seen thus far | Denver SEO said:

    [...] Source: http://openpresswire.com/twitter/youre-not-a-social-media-expert-you-idiot/ This is a post I found written at OpenPressWire.com – the words, I couldn’t have said [...]

  132. Certified Social Media Expert, What? :: 3 Green Angels said:

    [...] again laughing at the idea of people saying they are an expert after 6 months and no blog! Over at Openpresswire there is less laughing and more name calling but a great break down of the different types of [...]

  133. Taking Social Media Beyond the “Top 10 List” | The Money Of Blog said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  134. Doug said:

    I commend you on your in depth analysis of what makes and doesn’t make a social media expert. I totally agree on a number of points and agree that the term “expert” is so often abused and misused by people retweeting or copying and pasting other people’s content and passing it off as their own.

    With the landscape of social media changing so quickly and new tools being developed everyday, it’s basically the blind leading the blind. Hopefully there will be some standard or certification eventually, but who would make it? What would determine whether you passed or failed?

  135. Confusión | wellcommunity said:

    [...] más términos para nombrar a un dircom este año que el pasado y en las redes sociales hay más gurús que en la India de Gandi. Decía Baltasar Gracián que el primer paso de la ignorancia es presumir [...]

  136. How To Make Money Using Youtube » So they think they can beat anyone at Twitter, Facebook & LinkedIn then give them this guide said:

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  137. Expert Shmexpert, if they can’t understand these zingers they are no social media evangelist | Social Bookmarking said:

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  138. Maye Medal said:

    I was just talking to my Viral marketing partner about this very topic. You must be psychic or something!

  139. Testing that social media expert at your your place of employment –For all things Wordpress.. Wordpress lovers unite! said:

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  140. Qualifiers to see if your friend is as great in knowing about Facebook « at blogdiction.com said:

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  141. Testing that social media expert at your work « urllocal said:

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  142. A Top 10 List to test any social media pro | WORKPLACE COMMUNICATION said:

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  143. Expert Shmexpert, if they can’t confirm these tidbits they are no social guru | Internet Marketing Success said:

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  144. Expert Shmexpert, if they can’t agree these guidelines they are no social expert | Digital PC Solutions said:

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  145. So they think they are good at YouTube then show them this list | Everything About Search Engine Marketing said:

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  146. So they think they are the best at YouTube then let them see this litmus test « Guitar Secrets Blog said:

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  147. So they think they are good at LinkedIn & Twitter then let them see this information | CASH BLOG SITES said:

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  148. Testing that social media expert at your your place of employment — ...get me top rankings! said:

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  149. So they think they are better than the others at Facebook & LinkedIn then present this guide said:

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  150. Expert Shmexpert, if they can’t understand these known techniques they are no social media evangelist | Uncategorized | said:

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  151. A Top 10 List to test any social media pro | TOP X NUMBER OF TIPS said:

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  152. Qualifiers to see if your IT guy knows anything about MySpace – Internet Income Made Easy with Resell Products said:

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  153. Testing that social media expert at your work said:

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  154. So they think they are good at Facebook & LinkedIn then give them this litmus test | NEGOTIATION said:

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  155. Testing that social media expert at your your place of employment | TEAM BUILDING BLOG said:

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  156. Taking Social Media Beyond the “Top 10 List” « Blog Money and Business said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  157. Taking Social Media Beyond the “Top 10 List” « The Daily Pixel Blog said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  158. Feedmastering #97 | Dario Salvelli's Blog said:

    [...] Una critica ai troppi esperti di social media che girano in [...]

  159. Taking Social Media Beyond the “Top 10 List” | Search Engine Marketing strategies, SEM at rankfast.net said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  160. Social Media Hype | Information-Marketing™ said:

    [...] You’re NOT a social media expert, you idiot 10 Questions to Evaluate a Social Media ‘Expert’ Don’t Believe these 10 Social Media Myths New Site Renders Social Media Experts Obsolete This entry was posted in Social Media and tagged social media, social media experts, social media hype, social media myths. Bookmark the permalink. ← Social Media and Innovation [...]

  161. A Top 10 List to test any social media guru | My Blogging Info said:

    [...] so and so just died and letting you know how many large number liked their amazing news. The social media guru is about ready to make you pull your hair [...]

  162. So they think they are good at MySpace then give them this litmus test | Advertised By Me said:

    [...] so and so just died and letting you know how many people favorited their amazing news. The social media pro is about ready to make you pull your hair [...]

  163. Expert Shmexpert, if they can’t agree these tidbits they are no Twitter Pro « Web Page Diary said:

    [...] so and so just died and letting you know how many large number liked their big news. The social media expert is about ready to make you pull your hair [...]

  164. Testing that social media expert at your your place of employment | BlogTheme.Us said:

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  165. Taking Social Media Beyond the “Top 10 List” | Ispey Seo Expert said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  166. Taking Social Media Beyond the “Top 10 List” said:

    [...] been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good [...]

  167. So they think they are a pro at Twitter then let them see this litmus test | Search Engine Listing Ranking said:

    [...] so just died and letting you know how many people commented their stunning information. The social media pro is about ready to make you pull your hair [...]

  168. Gambao said:

    Just wondering how did the issue of who is and who is not an expert raise the eyebrows? Is it because there are too many already sharing the glory that should have been only for the ‘prestigious few’?
    I do not even make it into the ’social media’ tag, so the ‘expert’ one is out of the question, but wearing the shoes of all those who are trying to ‘climb the ladder’ as they are described – once again resurrecting those hierarchical structures that take the few into unreachable spheres for the vast majority – I wonder what is the necessity to humiliate others in order to stress differences for ’sacred cows’.Perhaps some think that it is a way to ‘teach’ others what is worth it and what is not, but then again that implies underestimating the capacity of people to discern who creates and who is a follower and who is just hanging into someone ales fifteen minutes of ‘glory’.
    Thanks for your article.

  169. The truth about social media experts? | Coldstreams Technology, Innovation & Social Media said:

    [...] I am not a social media expert … I am an actual [...]

  170. Qualifiers to see if your IT guy knows anything about LinkedIn | Law Of Attraction Marketing - Here We Will Discuss The Laws Of Attraction Marketing And Other Internet Marketing Techniques said:

    [...] so and so just died and letting you know how many masses talked about their big news. The social media expert is about ready to make you pull your hair [...]

  171. Expert Shmexpert, if they can’t get these known techniques they are no social guru said:

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  172. Roundup Of Some Social Media Developments: The Experts | MKCREATIVE: A Creative Marketing Agency said:

    [...] weeks ago, the blog at OpenPressWire.com posted not so much a flame against the pseudo-expert but a series of definitions about what indeed makes expertise in the field. ‘Authoritative Experts’ are well-known [...]

  173. Web Host Blog Dot Info » Blog Archive » Expert Shmexpert, if they can’t comprehend these known techniques they are no social expert said:

    [...] so just died and letting you know how many people talked about their stunning information. The social media expert is about ready to make you pull your hair [...]

  174. A Top 10 List to test any social media pro : Barhop Marketing said:

    [...] so just died and letting you know how many people commented their stunning information. The social media expert is about ready to make you pull your hair [...]

  175. Testing that social media expert at your work | Best Twitter Apps, Software, Programs & Tools said:

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  176. So they think they are good at Facebook then let them see this list « Add Your Url – Add Your Link said:

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  177. QC Network said:

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  178. So they think they are a pro at Twitter, Facebook & LinkedIn then show them this quiz said:

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  179. Expert Shmexpert, if they can’t comprehend these known techniques they are no Twitter Expert | VHKX Blog said:

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  180. Viralogia – ¿Cual es la diferencia entre un experto en redes sociales y un idiota? said:

    [...] Los 5 tipos de expertos en redes sociales, en el Open Press Wire [...]

  181. A Top 10 List to test any social media expert said:

    [...] so and so just died and letting you know how many masses commented their amazing news. The social media guru is about ready to make you pull your hair [...]

  182. A Top 10 List to test any social media guru « Go Solar – Make Money and Take Care of Earth said:

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  183. A Top 10 List to test any social media professional | Free Blog Tips said:

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  184. Love My Flash » Blog Archive » So they think they are good at Twitter, Facebook & LinkedIn then leave them this litmus test said:

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  185. Expert Shmexpert, if they can’t acknowledge these known techniques they are no social media evangelist « new web marketing blog said:

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  186. Expert Shmexpert, if they can’t understand these tidbits they are no social media guru « Affiliate Loophole said:

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  187. Qualifiers to see if your friend is an expert about SM Marketing | Free SEO Information Blog said:

    [...] person so and so just died and letting you know how many people liked their breaking news. The social media expert is about ready to make you pull your hair [...]

  188. Expert Shmexpert, if they can’t confirm these tidbits they are no Twitter Expert | Kajabi Marketing System said:

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  189. Qualifiers to see if your buddy knows anything about LinkedIn | Twitorials said:

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  190. So they think they are the best at LinkedIn & Twitter then present this quiz | General said:

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  191. Expert Shmexpert, if they can’t comprehend these tidbits they are no Twitter Expert | Realtor Seo Leads said:

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  192. Qualifiers to see if your buddy is really as good as they say they are about LinkedIn | Master Social Traffic said:

    [...] just died and letting you know how many large number favorited their stunning information. The social media pro is about ready to make you pull your hair [...]

  193. Rick Upshaw said:

    Today is the first time I’ve seen your blog, and this post was the first one I’ve seen. Based on the rant on this page, I really have to come back here more often. All I can say is, “Amen!”

    The people that sell these courses on how to be a “______ expert/guru” (you fill in the blank) know for a fact that the vast majority of the people to whom they sell their program won’t make it and will simply fall by the wayside. Either they will simply not do what is required, or they will miserably fail because the honest truth is that you really have to be an expert, and not just pretend to be one. Unfortunately, that truth never makes it into any of the sales materials of the snake-oil salesman selling their wares (such as your examples above).

    It’s a tough world we live in!

  194. Testing that social media expert at your work | Search Optimization Companies said:

    [...] so and so just died and letting you know how many large number favorited their big news. The social media guru is about ready to make you pull your hair [...]

  195. Expert Shmexpert, if they can’t acknowledge these industry standards they are no Twitter Expert | Free SEO Information said:

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  196. Testing that social media expert at your work « Web Page Blog said:

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  197. So they think they are better than the others at LinkedIn & Twitter then present this quiz | Google Search Engine Ranking said:

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  198. So they think they are better than the others at LinkedIn then let them have this list « Speak Clear Without Fear said:

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  199. Why "Tweet First, Ask Questions Last" Doesn't Work | Post Advertising said:

    [...] Facebook, and Twitter faster than someone with 100 Twitter followers can call themselves a Social Media Expert. But while you may be able to lead a horse to water you can’t make it drink. Simply leading a [...]

  200. A Top 10 List to test any social media pro | Omegle Chat said:

    [...] so just died and letting you know how many large number favorited their incredible find. The social media pro is about ready to make you pull your hair [...]

  201. Expert Shmexpert, if they can’t agree these guidelines they are no social guru said:

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  202. web design Houston said:

    It’s all about the benjamins – getting sales leads and converting them – keep preaching this to my clients but hell some of them are still buying printed yellow pages ads.

  203. fishing games said:

    I guess you have to be a real social climber in real life to convert that on to the social platforms. I have yet to find a way to do it.

  204. Testing that social media expert at your your place of employment | Selling on the Internet said:

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  205. So they think they are better than the others at Twitter, Facebook & LinkedIn then show them this guideline | MassiveOnlineTraffic.com/SEO services in Los Angeles said:

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  206. Social Media Expert? - TAB Gold Country | High Performance AdvocatesTAB Gold Country | High Performance Advocates said:

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  207. Anna OBrien | Stop Arguing and Get to Work said:

    [...] It sucks. Guess what’s not going to fix it? Blogging about how much it sucks… again .. and again… and [...]

  208. Expert Shmexpert, if they can’t acknowledge these industry standards they are no social media guru said:

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  209. Expert Shmexpert, if they can’t comprehend these known techniques they are no Facebook Pro :My Video Reviews said:

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  210. So they think they are good at Facebook then let them have this information | uniquewebseo.com Blogs said:

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  211. nike said:

    interesting read, joel. I’ve been observing, participating, working and consulting in web community since 1996. It ties into social media w/o the viral aspect, though it does apply.

  212. Noman said:

    Want to thank you for interesting content dude. Keep writing

  213. Funny Social Media Expert Cartoon | Supercool Creative said:

    [...] a fantastic blog post titled “You’re Not A Social Media Expert You Idiot,” Open Press Wire defines 5 unique types of social media expert including: The Authoritative Social [...]

  214. What makes a #socialmedia Expert? | Online PR UK said:

    [...] read an article presented by openpressiwire.com in 2009 only the other day, entitled “You’re NOT a social media expert, you idiot” by Joel Mackey.  It caught my attention, I suppose in the tiny, yet natural part of life, when you suddenly think [...]

  215. The Social Media Blaggers won’t last… | Online PR UK said:

    [...] refer back to the article spoke about on Monday “You’re NOT a social media expert, you idiot” by Joel Mackey.  And his brilliantly fluffy description of the ‘natural social media experts’ as ‘generally [...]

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